As I Am

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As I Am
Rosemary Water

£6.99

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Description: This Rosemary & Peppermint Hair Density Spray is a lightweight, revitalizing formula crafted to strengthen and hydrate your hair a...
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£6.99

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As I Am
Rice Water

£10.99

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Description: As I Am Rice Water Spray is a nourishing, multi-use mist designed for all hair types. Enriched with rice water, this lightweight spray...
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£10.99

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As I Am
Long & Luxe Curl Enhancing Smoothie

£8.99

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Description: Achieve soft, bouncy curls with the As I Am Long and Luxe Curl Enhancing Smoothie—a nourishing, lightweight leave-in cream that enhanc...
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£8.99

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As I Am
Long & Luxe Pomegrante & Pasion Fruit Growash

£9.99

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Description: Discover the secret to longer, stronger hair with the AS I AM Long and Luxe Collection. Infused with nutrient-rich ingredients, this c...
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£9.99

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As I Am
Dry & Itchy Scalp Care Dandruff Oil Treatment

£8.99

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Description: As I Am Dry & Itchy Scalp Care Dandruff Oil Treatment (120ml) is a specialized formula designed to soothe and treat sensitive scal...
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£8.99

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As I Am
Restore & Repair Jamaican Black Castor Oil Smoothie

£9.99

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How to use: • Section hair off and apply to damp or dry hair from roots to tips. • Start with a small amount and increase based on the thickness of...
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£9.99

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As I Am
Smoothing Gel

£6.99

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How to Use:For best results, start with freshly cleansed hair using As I Am Coconut CoWash. Towel blot and ensure hair is damp—use a spray bottle t...
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£6.99

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As I Am
Coconut Cowash

£9.99

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How to use: Start by thoroughly wetting your hair. Scoop a generous amount of As I Am Coconut CoWash into your palms and rub them together to emuls...
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£9.99

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As I Am
Oil Sheen Spray

£10.99

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How to use: • Spray into palms and massage into hair. • May be used as a leave in treatment, as a companion product for twisting, or for general d...
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£10.99

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As I Am
Rosemary Edge Control

£5.99

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How to use: Spray As I am rosemary water directly onto the scalp and hairline to hydrate, refresh, and prep for styling. Gently massage into the sc...
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£5.99

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As I Am
Born Curly Curl Defining Jelly

£8.99

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Description: As I Am Born Curly Curl Defining Jelly Soft Hold is a lightweight, fast-absorbing formula that enhances natural curl definition withou...
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£8.99

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As I Am
Born Curly Aloe Shampoo & Wash

£8.99

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Description: Born Curly Aloe Shampoo & Wash is a gentle, tear-free formula designed to care for your child’s hair, scalp, and delicate skin. En...
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£8.99

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As I Am
Rosemary Water

£10.99

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Description: This Rosemary-infused spray boosts hair density while strengthening and moisturizing both hair and scalp. Using advanced sub-micron te...
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£10.99

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As I Am
Cocoshea Spray

£4.99

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Description: This ultra-light moisturizing spray uses advanced submicron technology to deeply penetrate the hair shaft, delivering long-lasting hyd...
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£4.99

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As I Am
So Much Mositure

£9.99

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Description: This deeply hydrating lotion is designed to soften hair, revitalize the scalp, and define natural curls with intense moisture. Ideal f...
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£9.99

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As I Am
Classic Moisture Milk

£11.99

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Description: This deeply hydrating lotion nourishes and revitalizes the scalp while enhancing natural curl patterns for soft, healthy, and more man...
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£11.99

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As I Am
Classic Leave In Conditioner

£8.99

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Description: This lightweight Leave-In Conditioner deeply hydrates and softens hair while sealing the cuticles for enhanced shine and manageability...
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£8.99

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As I Am
Curl Clarity Shampoo

£8.99

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Description: This gentle, sulphate-free cleanser is designed to effectively remove product buildup and environmental impurities from the hair and s...
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£8.99

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As I Am
Cleansing Pudding

£11.99

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Description: As I Am Cleansing Pudding is a rich, sulfate-free cleanser designed to gently remove buildup and impurities from the scalp and hair wi...
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£11.99

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As I Am
Twist Defining Cream

from £10.99

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Description: As I Am Twist Defining Cream is a rich, hydrating styling cream designed to enhance natural curls and twists with exceptional definiti...
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from £10.99

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As I Am
Hydration Elation

£8.99

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Description: This lightweight intensive conditioner is designed to deeply hydrate and soften natural curls, making detangling and combing effortles...
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£8.99

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As I Am
Double Butter Cream

from £10.99

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Description: Revive dry, rough curls with this ultra-moisturizing formula designed to quench thirsty coils. Packed with nourishing ingredients, thi...
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from £10.99

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As I Am
Curling Jelly

£8.99

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Description: Define and enhance your natural curls with this Curling Jelly, crafted to deliver a flexible, long-lasting hold without crunch or flak...
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£8.99

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As I Am
Cocoshea Whip

£8.99

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Description: This ultra-light Coconut Whip Cream delivers deep hydration and effortless styling with a nourishing blend of natural emollients and b...
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£8.99

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