As I Am

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As I Am
So Much Moisture! Moisturizing Lotion

£6.99

Hydrating Lotion A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it als...
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£6.99
As I Am
Double Butter Creme

from £9.99

Rich Daily Moisturizer Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing! Moisture i...
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from £9.99
As I Am
Dry & Itchy Scalp Scare Olive & Tea Tree Oil Cowash

£9.99

CoWash is the way to cleanse! Help prevent itchiness and soothes scalp with Olive Oil and Tea Tree Oil. Relieves scalp itch, flaking, and irritati...
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£9.99
As I Am
Dry & Itchy Scalp Scare Olive & Tea Tree Oil Oil Treatment

£9.99

Fight Dandruff by going deeper than the eye can see! This Olive & Tea Tree Oil Treatment will nourish and add extra moisture to the scalp. Reli...
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£9.99
As I Am
Long & Luxe Gro Hair Oil

£6.99

Rejuvenates the scalp. Ingredients Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Olea E...
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£6.99
As I Am
Coconut Co Wash

£6.99

Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse ...
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£6.99
As I Am
Curling Jelly

from £7.99

Coil & Curl Definer Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful...
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from £7.99
As I Am
Long & Luxe Gro Wash Cleaning Creme Conditioner

£7.99

Cleansing Creme Conditioner Detangles Hair. Moisturizes hair and scalp. A special blend of natural ingredients that work to promote healthy hair ...
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£7.99
As I Am
Long & Luxe Gro Yogurt Leave In Conditioner

£6.99

Leave-in Conditioner Eases wet combing. Adds moisture and shine. Helps strengthen hair to support greater hair lengths. Prepares your hair for sty...
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£6.99
As I Am
Leave In Conditioner

£8.99

Prepare to Style! A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be so...
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£8.99
As I Am
Hydration Elation

£9.99

Intensive Conditioner Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance with th...
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£9.99
As I Am
Twist Defining Cream

from £7.99

Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Shiny smoothness, (and lots of it), is what you'll get when you twis...
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from £7.99
As I Am
Coil Defining Jelly

from £7.99

For Defining Tightly-CoiledNatural Hair Textures Define Your Coils. Shine Your Coils. Help Them Do What Nature Intended. As I Am® Coil Defining ...
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from £7.99
As I Am
Long & Luxe Gro Edges

£4.99

Edge Controller Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for l...
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£4.99
As I Am
Clarity Shampoo

£7.99

Remove the Dull. Bring On the Shine! At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are...
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£7.99
As I Am
Dry & Itchy Scalp Scare Olive & Tea Tree Oil Shampoo

£9.99

Itchy flakes are no more! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...
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£9.99
As I Am
Long & Luxe Curl Enhancing Smoothie

£6.99

Curl Defining Creme Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula m...
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£6.99
As I Am
Long & Luxe Conditioner

£6.99

Strengthening and hydrating treatment Detangles hair. Moisturizes hair, scalp, & strengthens hair. Smooths cuticle layers. Promotes shine. Rej...
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£6.99
As I Am
Moisture Milk

£9.99

Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture! Essential for making natural coils and curls spring into beauti...
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£9.99
As I Am
Cocoshea Spray

£9.99

Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Sh...
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£9.99
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Smoothing Gel

£4.99

nSmoothness Where You Want It. Provides Hold & Shine for Smooth Styling Wherever and whenever you want your hair to "lay down and stay awhile",...
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£4.99
As I Am
Detangling Conditioner

£6.99

Leave-In Tangle Releaser Tame Your Tangles. Make Shampoo Day A Happy Day. As much as we love our natural-textured hair, the job of detangling can b...
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£6.99
As I Am
Coco Shea Whip

£8.99

Ultra Light Hydrating & Styling Cream A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency....
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£8.99
As I Am
Cleansing Pudding

from £6.99

Sulfate-Free Moisturizing Cleanser Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth A rich sulfate-free creamy...
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from £6.99